The Cotery

 The Cotery was founded as a platform for artists and designers to design, pre-sell, and manufacture unique limited-run apparel without the upfront costs and complications of traditional manufacturing.

Char founded The Cotery in 2013, and became both CEO and acting CTO of the company. The Cotery raised over $750k from angel and institutional investors, enabling them to grow to a team of 8. In addition to management and fundraising, Char was responsible for building the entire tech platform, including a browser-based tool for garment design and an eCommerce platform to enable pre-selling.

Unfortunately, The Cotery didn’t find product-market fit fast enough, and had to shutter its doors in 2016. The eCommerce experience she gained set Char up for her next startup, Conjured.