A self-taught coder, Char Genevier built and sold her first piece of web software while still in high school, and has been building companies ever since. She is currently building apps for eCommerce brands via her company Conjured, while also attending CU Boulder for neuroscience, cognitive science, and computational modeling of behavior.

Bio

Char discovered her love and talent for programming while in high school, and built her first company at the age of 15. 

She spent two years at Harvey Mudd College studying theoretical math before dropping out to devote her full attention to building SocialEngine, a white-label social networking platform. As its CTO, she bootstrapped SocialEngine to profitability, took the company through TechStars Boulder in 2011, and eventually sold it to the digital marketing agency Room 214.

Char then became the CEO and founder of The Cotery, a platform for artists and designers to design, pre-sell, and manufacture unique limited-run apparel without the upfront costs and complications of traditional manufacturing. She raised $750k from angel and institutional investors, managed a team of 8, and personally built both the browser-based design tool and pre-sale eCommerce platform the company provided to designers. Unfortunately, The Cotery didn’t find product-market fit fast enough, and had to shutter its doors in 2016.

Char spent several years consulting and building apps for eCommerce brands via her company Conjured. As its CTO, she focuses on building and maintaining Conjured’s best-in-class Shopify apps for the thousands of merchants who use them.

As of 2023, Char returned to school to study neuroscience, cognitive psychology, and computational modeling of behavior with the aim of joining an company doing AI research, creating BCIs, or designing neuro-tech.

When she’s not working, studying, or being a new mom, she spends her free time skiing, horseback riding, tinkering with blinky lights, and hiking with her pup Laszlo.